The digital landscape has become more complex over the past 5 years with the advent of new technologies, more social channels, and lots more publishers and content.
Today you are competing with so many publishers of content that compete for the same eyeballs that you are after – it becomes difficult to stand out.
Companies of any size need to spend the time developing a focused and intentional strategy for their digital branding. Gone are the days of building website and pushing content out to your social channels.
While this article is out of the UK, there is much relevance to all businesses in other countries.